Growth Strategy

Awarded to

Hasmik Hayrapetyan

Verification ID

ZLQ · HASMIK-HAYRAPETYAN-GROWTH-STRATEGY-GROWTH-STRATEGY

Issued Oct 2026

Read full report →Certificate (PDF) →

What this badge means

Hasmik Hayrapetyan was assessed in a live one-on-one session by Shushan Nalbandyan (Senior Lifecycle Marketing Manager at ebay) and demonstrated Growth Strategy to a standard the verifier put their name on. It counts as a professional recommendation from the verifier, backed by a written report.

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“Promising Marketing Generalist with strong strategic and communication foundations, but still developing toward full Marketing Manager-level depth. Hasmik demonstrated structured, thoughtful thinking and consistently connected her answers back to business objectives, audience, prioritization, and execution. She gave particularly strong examples of strategic positioning, including the solar-panel campaign where she deliberately chose an emotional awareness-led approach rather than a functional product-quality message based on the stage of the customer journey. She also showed good judgment around prioritization, stakeholder alignment, and adapting strategy when results don't support the original plan. Her biggest development area is analytics: she can collect, visualize, and report marketing data, but is less confident connecting multiple data sources, interpreting the broader story, and translating insights into strategic recommendations. She also has limited technical depth in marketing technology today. Overall, I would see her as someone with a solid foundation and strong potential to grow into a broader marketing manager role, particularly if she deliberately develops her analytical, data storytelling, and MarTech capabilities.”

Shushan Nalbandyan · Senior Lifecycle Marketing Manager at ebay

How we vet verifiers · Each badge is tied to a real session and a written report.