Lilit Simonyan

I am a Product & Data Analytics Consultant with 10+ years of experience across industries such as IT, banking, and education, with a main focus on IT. Much of my work has been related to — and I am especially passionate about — marketing analytics and user behavior analysis. My strength is bridging business and data - turning messy, unstructured information into clear insights that drive strategic decisions. Over the years, I have specialized in Business & Product Intelligence, helping organizations identify growth opportunities, optimize processes, and make smarter, data-driven choices. I work closely with both technical teams and senior stakeholders, translating complex technical concepts into clear, actionable communication. This ability to connect analytics with business vision makes me not just an analyst, but a strategic partner in decision-making. My verification sessions evaluate not only technical ability but also the analytical thinking and business judgment expected from high-performing data professionals.