Liana demonstrated strong practical Social Media Marketing skills, with hands-on experience across content strategy, social media management, creative production, influencer collaborations, competitor research & performance reporting. She showed particularly strong creative judgment, a good understanding of audiences and platform-specific content, and an ability to independently manage social channels from planning through execution and analysis. She also demonstrated curiosity and a strong habit of staying current with platform and algorithm changes. Her main opportunity for further growth is developing deeper data-driven decision making and gaining greater ownership of larger, more complex projects.
Independently manages Dili Dream’s social media from content planning and creation through publishing, audience targeting and performance analysis, while also managing multiple client social media projects at SarVia Tech.
Content Strategy
Demonstrated
Has built content calendars from scratch for multiple clients, plans content approximately one month ahead and adapts content formats, timing and messaging based on audience, platform trends and previous performance.
Influencer Marketing
Demonstrated
Has identified influencers based on audience fit, managed outreach and negotiations, and coordinated barter-based collaborations.
Creative Strategy & Ideation
Demonstrated
Demonstrated strong creative judgment when reviewing client visuals, identifying overly technical messaging, excessive text and visual noise, then directing the designer toward simpler, cleaner and more audience-focused creative.
Social Media Management
Demonstrated
Has end-to-end ownership of social media for Dili Dream, including content creation, captions, calendars, publishing, influencer activity and performance analysis, with autonomy to publish without ongoing manager approval.
Data-Driven Decision Making
Demonstrated
Uses post and campaign performance data to identify successful creative patterns and support recommendations, reviewing engagement, shares, clicks, page visits, conversions and audience demographics before proposing next steps.
Evidence
What happened in the session
Liana demonstrated practical ownership across several areas of Social Media Marketing. At Dili Dream, she independently manages content planning, creation, publishing, influencer collaborations and performance analysis, and explained how previous campaign results influence the content she creates for future promotion. She also demonstrated strong creative judgment through an example where she identified overly technical, text-heavy and visually noisy creative and provided clear feedback to simplify the communication. She showed a structured approach to audience and competitor research, regularly documents findings and supports recommendations with performance data. She also actively follows platform and algorithm developments and adapts her content approach based on both industry changes and observed performance.
Action plan
What to do next
1
Deepen performance analytics skills. Go beyond top-level engagement metrics and build greater confidence interpreting reach, engagement rate, watch time, retention, saves, shares, profile actions, clicks and conversions to understand why content performs.
2
Seek greater project ownership at SarVia Tech. Take responsibility for a client or project end-to-end, from strategy and content planning through execution, reporting and recommendations.
3
Continue developing platform-specific expertise. Keep following algorithm and product changes, but combine external industry updates with insights from your own account-level data and experiments.
4
Expand influencer marketing experience. Build experience with paid creator collaborations, structured briefs, deliverables, usage rights and performance measurement in addition to barter collaborations.
5
Continue developing your creative craft. Keep investing in videography, editing and short-form storytelling alongside your marketing career, as this is both a personal strength and a valuable differentiator within Social Media Marketing.
