“A resourceful, client-focused lead generation specialist with a good instinct for finding the right contacts and understanding client needs.”
Armen Sargsyan · Country Sales Lead at HONOR
Assessed
Oct 25, 2026
Verification
Sales and Business Development Professional verification
Verdict: borderline
Serine is a resourceful lead generation and IT sales specialist with a genuine focus on understanding the client's needs.
2 partial1 gap
She is strong at finding the right tools, contacts and opportunities: she identifies decision-makers through LinkedIn and other platforms, researches each company before reaching out, and runs structured email sequences with several follow-ups in Apollo and Bitrix. She has worked across several B2B models, including outstaffing developers to companies, collaborating with production and printing businesses, and working on government tenders. She built her offers around clear client benefits such as lower development costs. The next steps towards full verification are more experience owning deals through the full cycle up to closing, presenting her results with clear numbers, and developing her professional English, since the session could not be conducted in English. She has good potential, and with focused development in these areas she can reach the level this verification requires.
Skill matrix
3 skills probed in the session
B2B Sales Execution & Pipeline Management
Partial
Serine described a clear prospecting process: researching each company and its activity before outreach, finding the right person through LinkedIn and other platforms, and running email sequences with three to four follow-ups, changing the message when there is no response. She works with CRM tools such as Bitrix and Apollo, and she organises client meetings together with technical specialists. Her examples focused mainly on the stages up to the meeting, so more experience leading deals through negotiation and closing, supported by clear results, will take this skill to a full pass.
Business Development
Partial
Serine has worked with several business models, including outstaffing, where she found companies hiring developers on LinkedIn and offered them Armenian developers as a cost-effective alternative. She has also worked on partnerships with service providers and on government tenders. When asked how she would enter a new European market, she said she would start with smaller companies that match the offer, research them carefully, and approach the right decision-maker with a tailored proposal. Developing this into a more structured market-entry plan with clear criteria and targets will take this skill to a full pass.
Professional English (C1)
Gap
The session could not be conducted in English and was held in Armenian, so the C1 level required for this verification could not be confirmed. Business English is especially important for international clients and projects, and it is a clear, achievable area to develop.
Evidence
What happened in the session
Outstaffing model: at Direlli she found companies that had posted developer vacancies on LinkedIn, prepared developer CVs in the format they needed, and presented them with a clear value proposition: Armenian developers can reduce development and hiring costs.
Client research: before contacting a company, she studies its website, activity and needs, so that she can approach the right person with a relevant offer.
Outreach and follow-up: she runs Apollo sequences with three to four follow-ups and tests different messages when a version does not get replies. She prefers Bitrix because it brings messages from several channels into one place.
Client needs: in one case she worked with a company's marketing lead to understand how their users interacted with the product, and helped shape a software solution around that need. This shows a genuine focus on solving the client's problem rather than only selling.
Price objection case: she said she would first understand the client's expectations, and for important clients she would consider a concession in exchange for clear conditions, such as a longer commitment. Summirized, it all comes down to good negotiation instincts. Low results case: if no deals closed for two months, she would analyse what is not working and offer clients alternative options or solutions.
Cold call role-play: she introduced the company, referred to the prospect's business activity, and checked whether it was a convenient time to talk, which was a polite and professional opening.
Results: several examples were described in general terms without clear figures. Keeping notes of deal values, outcomes and KPIs would help her present her achievements more convincingly.
Action plan
What to do next
Develop professional and business English through regular speaking practice focused on sales calls, negotiations and client presentations.
Look for opportunities to own deals through the full cycle, from first contact to signed agreement, and work through rejections all the way to the final result.
Keep a simple record of your results (deals, values, conversion rates, partnerships) so that you can present your achievements clearly with numbers.
Practise structured negotiation, including preparing your key points in advance and using pauses confidently during discussions.
Gain more experience with international clients and contacts.
