“A genuine, people-first sales person with strong instincts for trust and repport, and clear potential to grow into a strategic busines development role.”
Armen Sargsyan · Country Sales Lead at HONOR
Assessed
Oct 3, 2026
Verification
Sales and Business Development Professional verification
Verdict: borderline
2 partial1 gap
Yesayi is a warm, persuasive communicator with genuine hands-on sales experience, including B2B furniture projects for hotels and restaurants at "Demokrat" and leading a sales group at Synergy Holding. He follows a clear sales process, keeps disciplined CRM habits (Bitrix 24 plus daily tracking of calls, deals and payments), and has succesfully managed deals with several decision-makers. He is not yet at the level this varification requires in two areas only: his deep analysis of lost deals and competitors stays general, and his approach to business developments is still more sales driven - than strategic.
Professional English at C1 level is a requirement for this varification, and the session could not be conducted in English. With focused work on English and structured deal analyses, he is a strong candidate to re-attempt.
Skill matrix
3 skills probed in the session
B2B Sales Execution & Pipeline Management
Partial
Yesayi described a clear pipeline (cold lead, first contact, needs discovery, proposal, negotiation, close) and supported it with how he ran his group at Synergy: daily individual plans, Bitrix24 tracking and a shared file of calls, deals and payments. In the offered case of 50 new B2B prospects, his plan centred on relationship-building meetings and did not yet include a clear way to reach the decision-maker beyond the administrator, which kept this result at borderline.
Business Development
Partial
When asked how he would find out why prospects went quiet after a competitor's offer, Yesayi mentioned checking listing platforms and trying to understand competitors' offers, but did not describe a structured method such as win/loss review, competitor value mapping or market segmentation. His thinking is strong at the level of individual deals and is still developing at the level of market and growth strategy.
Professional English (C1)
Gap
The session could not be conducted in English, so the C1 level required for this verification could not be confirmed. Yesayi was open about this and shared that he is actively working on his English, which is a positive starting point.
Evidence
What happened in the session
Needs discovery: in a furniture-buying role-play, Yesayi used good open questions such as "Is it for the office or for home?" and "Is it for you or for someone in your family?". The instinct is right; the next step is to go further than one or two questions.
Multiple decision-makers: at "Demokrat", a restaurant deal involved a general director, a head of sales and a technical manager, each with a different view. He adapted his communication to each of them (direct with the director, technical with the manager, practical and friendly with the sales head) and closed a full refurbishment. This was the strongest example of the session.
Team management: at "Synergy" he reviewed each manager's activity every morning, built individual daily plans to reach targets, suggested motivation initiatives and co-wrote the group's call scripts.
B2B prospecting: in case for 50 cold contacts over one month, his plan was to build the relationship at the first meeting, go deeper at the second and close at the third. This shows good relationship sense, but for B2B it needs faster qualification and a clear path to the decision-maker.
Self-awareness: he named rushing and emotional reactions as areas to improve, and spoke openly about wanting to strengthen his English.
Action plan
What to do next
- Bring English to a confident professional level through structured practice two to three times a week, including sales calls and product pitches in English.
- Write a win/loss review for three past deals, focusing on the parts you controlled: qualification, timing, objections and who the decision-maker was.
- Build a 30-day outreach plan for 50 cold B2B contacts, including how to get past the non-decision making person in company, how to map decision-makers and how to combine calls, email and LinkedIn.
- Prepare a one-page competitor map for your current or last product, covering offer, pricing, strengths and where you win.
Re-attempt this verification in 10 to 12 weeks, once your English is closer to C1.
