“A fluent, energetic B2B sales professional who builds sales processes from scratch and turns partnerships into growth.”
Armen Sargsyan · Country Sales Lead at HONOR
Assessed
Oct 14, 2026
Verification
Sales and Business Development Professional verification
Verdict: passed
Milena is an energetic, process-minded B2B sales professional who improves how sales work, not only how many deals close.
3 of 3 skills demonstrated
At SHIFTR she shortened the sales cycle by collecting project details before the first call and presenting a proposal with an estimated price in that same meeting, instead of over three separate meetings, and she introduced outreach automation so the team could focus on real client conversations. At Menthory she built the CRM pipeline and sales process from scratch, led a team of six with weekly training and performance-based KPIs, and closed a deal with Magnus HR through persistent, structured follow-up. She also initiated and closed a referral partnership between SHIFTR and a US marketing agency with more than 2,000 clients, a strong example of strategic business development. She communicated fluently and confidently in English throughout the session. Milena would be a valuable addition to a B2B team that needs someone to build and improve its sales engine.
Milena showed a clear, practical understanding of the full B2B sales cycle. At SHIFTR she noticed that deals took three meetings before the client heard a price, so she now gathers project details in writing beforehand, prepares the proposal with the project manager, and presents it with an estimated price in the first call. She measures the sales cycle from the first conversation to the client's first milestone payment, and she qualifies leads with clear filters, such as excluding companies with in-house engineering teams or existing suppliers.
Business Development
Demonstrated
Milena initiated and closed a referral partnership between SHIFTR and a US marketing agency with more than 2,000 clients. She built the pitch around a shared opportunity: SHIFTR's clients often need marketing services, and the agency's clients often need development work. She also showed sound business development thinking in her 90-day plan for a new market: define and test the ideal client profile, analyse won and lost deals, and use targeted offers such as free trials to win the first customers.
Professional English (C1)
Demonstrated
Milena held the full session in English with fluent, natural and confident communication. She explained processes, deals and leadership situations clearly and handled detailed follow-up questions with ease.
Evidence
What happened in the session
Evidence
Shorter sales cycle: she replaced a three-meeting process with a single, well-prepared call where the client sees the proposal and estimated price, and she explained how she measured the change from first conversation to first milestone payment.
Automation with a personal touch: she introduced automated outreach tools to replace manual LinkedIn and email work, while still writing personalised messages herself so that no promising lead is lost.
Lead qualification: she described clear inclusion and exclusion criteria for each campaign, for example targeting US schools and universities that need new websites or platforms while excluding those with in-house teams or government tenders.
Decision-makers: in larger companies she approaches partnership managers, and in companies with fewer than 50 people she reaches out directly to the CEO or founder.
Persistence: with Magnus HR she followed up regularly for two to three months, then met the founder at an event, which led to a successful partnership. The client even told her CEO that the sales team was doing a great job.
Strategic partnership: she initiated a referral partnership with a large US marketing agency, built a personalised pitch deck around mutual client needs, and closed the deal.
Price objection: when a prospect said a competitor was 20% cheaper, she explained the value of working with an established company (portfolio, team, NDA, intellectual property protection, long-term maintenance) compared with low-cost freelancers.
Leadership: at Menthory she ran weekly training sessions, set KPIs together with the CEO, linked pay to performance, and handled a difficult conversation to let go of an employee professionally.
Honesty: she was open that some numbers, such as the 47% sales growth at a very small startup, were rough estimates. This shows integrity.
Action plan
What to do next
Track your key sales metrics consistently (conversion rate at each stage, average deal value, sales cycle length) so that your strong results are backed by clear before-and-after numbers.
Build a clear weekly prioritisation routine for your pipeline, focusing first on the deals most likely to close and then on re-engaging colder leads.
Prepare two or three detailed case studies from your SHIFTR and Menthory work, including deal size, challenges and outcomes, to use in proposals and future interviews.
Before committing to large or complex projects, agree on scope and capacity with your delivery team early, so that you can confident and realistic promises to clients.
