“A confident, articulate B2B sales professional who owns the full deal cycle and builds lasting client partnerships.”
Armen Sargsyan · Country Sales Lead at HONOR
Assessed
Oct 14, 2026
Verification
Sales and Business Development Professional verification
Verdict: passed
3 of 3 skills demonstrated
Tatev is a confident, client-focused B2B sales and business development professional who owns the full sales cycle, from first contact and discovery through proposal, negotiation, closing and long-term account growth. At SHIFTR she personally managed a cross-platform development deal for a Canadian client: she arranged the NDA, ran several discovery meetings with input from her technical team, presented the commercial offer, followed up while the client's CEO made the decision, and closed the contract. She qualifies leads against clear criteria (ICP fit, needs, timeline, budget and strategic value), prioritises her pipeline by stage, urgency and probability, and treats a discount strictly as a last resort, preferring to re-scope the project into phases. Her thinking on upselling, cross-selling and partnership models such as white labeling and outstaffing shows a real business development mindset. She communicated fluently and naturally in English throughout the session. Tatev would be a strong addition to any B2B services team working with international clients.
Tatev walked through a complete deal she managed herself for a Canadian client, from signing an NDA and running three to four discovery and proposal meetings to following up while the client's CEO made the decision and closing the contract. She prioritises her pipeline by stage (negotiation and proposal sent first, then discovery, then cold), urgency and probability of closing, and recently added an "active or not active" status to make forecasting more accurate.
Business Development
Demonstrated
Tatev showed strong business development thinking. She explained how to identify companies that need digital product services (businesses building, launching or scaling a digital product, including early-stage startups) and described partnership models such as white labeling and outstaffing. After a project launches, she grows the relationship through upselling and cross-selling, for example ongoing technical maintenance or new features planned as a second phase.
Professional English (C1)
Demonstrated
Tatev held the full session in English with fluent, natural and well-structured communication. She explained complex deal situations clearly, used professional sales vocabulary with ease, and handled follow-up questions confidently.
Evidence
What happened in the session
Full-cycle deal: for a Canadian client's web and mobile platform, she started from a one-page brief, arranged an NDA, held a discovery meeting, returned with technical questions from her development team, presented the commercial offer, followed up for about a week while the contact discussed it with his CEO, and then finalised budgets, timelines and the contract. The project is still active and close to launch.
Lead qualification: "A lead is qualified for me when they match our ICP, when I know for sure that we can cover all their needs, and when we are aligned on timeline and budget." She also considers the strategic value of the deal for the company.
Price objection: when a prospect said a competitor was 20 to 25% cheaper, she first explains what is included in the price, then works out whether the client is negotiating or has a real budget limit, and then re-scopes the project to fit the budget, moving other features into a second phase. A discount is her last measure.
Lost deal: she shared a very recent case where a prospect chose a cheaper agency. She reflected honestly on it, set a clear final offer, and kept the relationship open with planned check-ins, which shows maturity and long-term thinking.
Long-term relationships: after a project goes live, she offers ongoing technical maintenance and suggests new features as a next phase, turning one project into a lasting partnership.
Action plan
What to do next
Build a repeatable outbound prospecting routine alongside your inbound pipeline, with a defined ICP list, tailored sequences and weekly targets for new conversations.
Strengthen your forecasting by recording the probability of each deal at every stage and reviewing it against actual outcomes once a month.
Create two or three short case studies from your strongest SHIFTR projects (problem, solution, results) to use in proposals and outreach.
Prepare a value-based pricing toolkit, with phased scope options and clear return-on-investment points, so that discounts stay a rare last resort.
Keep developing your partnership channel (white labeling, outstaffing) by identifying and approaching three potential agency partners in the next quarter.
